Job Title: Chief Marketing Officer (CMO)
Location: United States
Company: Global Payments Provider (embedded finance)

About Us:

We are working with an exciting global payments provider who are revolutionizing payments & embedded finance. Their mission is to to drive technological innovation, that transforms the way in which people pay, bank, and invest. They are a fast-growing, innovative embedded finance division within a wider payments org thriving on bold ideas and cutting-edge technology. Now, they are seeking a visionary Chief Marketing Officer (CMO) to spearhead their marketing strategy and accelerate growth.

Role Overview:

The CMO will play a pivotal role in shaping the company’s brand, user acquisition strategies, and overall market presence. As a core member of the leadership team, you will lead the charge in driving our marketing efforts, building a cohesive brand identity, and scaling our customer base. You’ll work closely with the CEO and cross-functional teams to ensure our products resonate with our target audience and effectively position us as a market leader in fintech.

Key Responsibilities:

• Develop and Execute Marketing Strategy: Design and implement comprehensive marketing plans that drive growth, customer engagement, and market share in line with the company’s goals.
• Brand Management: Define and oversee the company’s brand strategy, ensuring a consistent and compelling brand message across all channels and touchpoints.
• Customer Acquisition and Growth: Lead digital and performance marketing initiatives to drive customer acquisition, retention, and engagement through channels such as SEO/SEM, paid media, content marketing, and social media.
• Data-Driven Marketing: Utilize analytics and data to monitor, optimize, and improve the effectiveness of all marketing campaigns, with a focus on ROI and customer lifetime value.
• Go-to-Market Strategy: Collaborate with product, sales, and technology teams to create successful go-to-market strategies for new product launches, market expansions, and strategic initiatives.
• Leadership and Team Development: Build and manage a high-performing marketing team, fostering a culture of creativity, experimentation, and results.
• Partnerships and PR: Cultivate strategic partnerships, manage external agencies, and oversee public relations efforts to enhance our market visibility and reputation.
• Customer Insights and Market Research: Conduct market research and gather customer insights to identify opportunities for innovation and differentiation in the fintech landscape.
• Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize impact and efficiency.

Key Qualifications:

• Proven Experience: 10+ years of marketing experience, with at least 5 years in a leadership role, preferably within fintech or a fast-paced, high-growth start-up environment.
• Fintech Expertise: Deep understanding of the fintech industry, including emerging trends, regulations, and customer needs.
• Growth Marketing: Strong track record in customer acquisition, retention, and growth through digital marketing, performance marketing, and data-driven decision-making.
• Branding & Positioning: Expertise in building strong brands from the ground up, with a portfolio of successful brand-building initiatives.
• Leadership & Communication: Exceptional leadership skills, with the ability to inspire, manage, and mentor a diverse team, along with strong communication and presentation abilities.
• Analytical Mindset: Ability to translate data into actionable insights, with experience using analytics tools (e.g., Google Analytics, Tableau, HubSpot).
• Innovative & Entrepreneurial Spirit: A forward-thinking leader who thrives in an entrepreneurial environment, is comfortable with ambiguity, and has a passion for disruptive technologies.

What We Offer:

• Competitive salary and equity package
• Dynamic, fast-paced start-up culture
• Opportunity to shape the future of fintech
• Work with a talented, passionate team of innovators
• Flexible work environment (remote/hybrid)

How to Apply:

Please send your resume  outlining your qualifications to smfrench10@live.com. We look forward to hearing from you!