Marketing Leader
Storm2
Levin is the parent company of Storm2
Job Title: Director/VP of Marketing
Location: Remote
Company: Software Platform offering Small Business Lending Solutions
About Us:
We provide innovative software and lending services designed to empower our partners in the small business lending space. Our cutting-edge technology platform, expert team, and proven processes allow us to support loans ranging from $10,000 to $25 million, enabling our lending partners to scale their portfolios quickly and efficiently—all without increasing overhead. As a leader in the field, we are committed to transforming the way small businesses access capital and simplifying the lending process for our clients.
We are seeking an experienced Director/VP of Marketing to join our leadership team and drive the growth of our brand, solutions, and customer base. This senior-level position will play a crucial role in shaping and executing the marketing strategy that supports business growth, strengthens our market position, and enhances client engagement in the small business lending sector.
Position Overview:
As the Director/VP of Marketing, you will oversee the entire marketing function, defining and executing the marketing vision to support business objectives, increase brand awareness, and generate leads. You will be responsible for leading a high-performing team, driving the development of impactful marketing campaigns, and positioning the company as a trusted leader in the small business lending and fintech space.
Key Responsibilities:
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Marketing Strategy and Leadership:
- Develop and execute a comprehensive marketing strategy to drive demand generation, brand awareness, and lead conversion across the small business lending ecosystem.
- Collaborate with the executive team to align marketing efforts with business goals, ensuring that marketing activities directly contribute to growth, profitability, and market expansion.
- Lead, mentor, and inspire a team of marketing professionals, providing guidance and fostering a culture of innovation, collaboration, and accountability.
Brand Development and Positioning:
Lead Generation and Demand Generation:
Content Marketing and Thought Leadership:
Cross-Functional Collaboration:
Analytics and Reporting:
Qualifications:
- Experience: 10+ years of experience in B2B SaaS, Fintech, or Financial Services marketing, with a focus on small business lending or related industries. Experience leading marketing for a software or fintech company is highly preferred.
- Leadership: Proven success in leading and growing high-performing marketing teams, with a track record of driving impactful results.
- Strategic Vision: Ability to think strategically and execute effectively, translating business objectives into actionable marketing plans that drive growth.
- Digital Marketing Expertise: Extensive experience with digital marketing, SEO, PPC, content marketing, and email marketing.
- Content Development: Strong content creation skills with the ability to craft compelling stories and position the company as a thought leader in the small business lending and fintech space.
- Collaboration: Exceptional ability to collaborate across functions, working closely with sales, product, and customer success to align marketing initiatives with company-wide goals.
- Analytical Mindset: Proficient in analyzing marketing data, making data-driven decisions, and optimizing strategies for better performance and ROI.
- Communication: Excellent written and verbal communication skills, with the ability to engage stakeholders at all levels, from executive leadership to front-line employees.
- Education: A Bachelor’s degree in Marketing, Business, Communications, or a related field is required. An MBA or advanced degree is a plus.
Why Join Us?
- Innovative Work: Join a forward-thinking company revolutionizing small business lending with cutting-edge technology.
- Career Growth: Play a key role in shaping the company’s marketing strategy and growth, with opportunities for career development and leadership advancement.
- Competitive Compensation: We offer a competitive salary, performance-based incentives, and a comprehensive benefits package.
- Collaborative Culture: Work with a passionate, talented team in a dynamic, fast-paced environment that encourages creativity and innovation.
- Impact: Be a part of a company that’s making a real difference in the small business lending landscape.
